Meet the Director


Alex McCulloch has 17 years experience in the art industry. Alex has a Bachelor of Arts degree majoring in Art History and Philosophy and a Masters of Art Curatorship degree from the University of Melbourne and began his career in the art world in 2001 working in various positions including Sotheby’s Auction House and Art Associates Australia.

He founded and directed his first gallery in the Melbourne CBD (McCulloch Gallery) in May 2005 and curated and co-ordinated 150 exhibitions up to June 2009. Alex took the position as Director and Partner of Metro Gallery in July 2009 and resigned in July 2013 to pursue other projects. At Metro he curated exhibitions for some of Australians greatest artists such as John Olsen, Michael Johnson, Criss Canning and some of the worlds best known street artists including Blek le Rat, D*Face, Swoon and Hush. He founded Alex McCulloch Art Consultancy in September 2013. Through this business he has become active in building art collections for corporations and private collectors with an emphasise on investment.

More recently, Alex has founded Orphic Creative, a creative agency dedicated to connecting art and business.  As the curator for Fairfax’s ‘The Store’ he has built a unique means of access for the public to collect Australian Art and in the process contributed to publicising the works of major and emerging artists.

One of Alex’s major projects is an illustration of how Art and Industry can speak productively with each other. This project involved the ANZ Street Portraits campaign- In June 2016 huge portraits of well known Australian people: Jenny Munro; Father Dave Smith; Dr. Nicholas Milton; Katherine Hudson and Nathan Hindmarsh appeared on walls in the inner CBD of Sydney, Parramatta, Bondi Junction and Chatswood. The project highlighted the contributions of Australian’s who have made a difference to their community through their vocation or volunteer work. This included the 25 x 10 metre mural painted of Indigenous leader Jenny Munro by Street Artist Matt Adnate. His capacity to bring to the public eye issues concerning marginal groups whether part of the aboriginal community or the LBGTI community demonstrated how big business was able to use capital to celebrate positive changes occurring in formerly sidelined communities.

Alex is the host of ‘The Arts Show’ radio program at Jewish Australian Radio 87.8FM which is a cultural experience dealing with all the arts whether fine art, street art, theatre, film, poetry and music. Alex has published widely (books, articles and on-line publications) on contemporary art and art events and has featured in media shows such as The 7:30 report which focused on what Art can contribute to an understanding of Climate Change. He has been invited to give conference papers on projects that he has managed and written about, the most recent being at the Adelaide/New York conference titled ‘Why Do Things Break’ co-ordinated by Double Dialogues, The University of Adelaide and the National American Opera Centre in New York.

He continues to be committed to the promotion and exhibition of emerging, mid career and established Australian artists and, is a member of the Art Consulting Association of Australia.